B2B Lead Generation: 3 Ways Startups Can Get Their First 5 Clients

All startups are anxious to get their first few sales but are often not sure how to do this. They have made a great product or have good services to offer but they are not sure how to get themselves in front of potential buyers.

Today, we are going to discuss some of the easiest and best ways startups and founders can get their first few clients.

Here are three different ways you can generate your first few sales and get things rolling.

1. Email Marketing:

Email marketing is one of the most popular routes for startups and it doesn't require much to get started. Email marketing has shown to provide a 4400% ROI and is a founder's best friend when just starting up. Mogul Lead Generation has helped many founders grow through email marketing campaigns that work.

Most founders and startups don't have the knowledge or resources to run a good email marketing campaign that works. You must dedicate some time to email marketing and have patience with it as it requires a high volume to have success.

You can start with signing up for a site that provides emails or buying an email finder tool to get a list of emails, then all you have to do is create the emails and send.


1. Start with a specific industry to target

2. Find out who would be the best person to reach out to at each company

3. Craft a short but valuable email that shows your value proposition

4. Provide a call to action like setting up a call or booking time to follow up

Below are some leads Mogul Lead Generation has generated with email marketing:

2. Cold Calling

Cold calling is another very popular lead generation route and many people believe that cold calling is the best way to generate leads. Cold calling can be good because you get to have conversations with prospects but it can take up a lot of time and you will spend most of the day talking to gatekeepers and listening to the phone ring.


1. Find direct numbers as opposed to calling company lines

2. Open with your value prop and get right to the point

3. Ask if they see value in a follow-up call and book a meeting on the spot

4. Ask for email and number and let them know you will set up a calendar invite

Below are some leads Mogul Lead Generation has generated with cold calling.

3. LinkedIn Messaging

LinkedIn Messaging is something most companies have yet to tap into which is why there is so much potential for startups when using this form of b2b lead generation.

LinkedIn features millions of decision-makers and because of the profiles, pictures, work history, and connection features, it allows prospects to get to know you before responding.

You should first fill out your profile and make a company page if you haven't already and then start connecting with potential buyers. Once you have enough connections you can start sending messages.


1. Fill out personal and company profile to look like an expert

2. Connect with potential buyers

3. Add a note to connections and invites

4. Check who's accepted and send them a message

Below are some leads Mogul Lead Generation has generated with cold calling:


All three of the channels listed above are important for generating leads and getting your first sales and clients.

The trick is to be consistent with each channel and to dedicate as much time to each channel as possible.

Use data to figure out which channel works best for you and then stick to it!

Here are some leads Mogul Lead Generation has generated this month.

If you would like to talk to an expert about how you can use b2b lead generation to grow your startup or business, visit us at or on LinkedIn at

Mogul Lead Generation


P: 613 513-4545

Ottawa, Canada

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Phone: 1 (613) 513-4545



Address: 116 Albert Street,

Ottawa, ON, Canada,

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