A quick response to a prospects email or message is key in converting the lead and eventually closing business. Prospects have short attention spans and it is essential that sales reps are responding to a prospects message as quickly as possible. The goal is to catch the prospect while they are still in shopping mode and respond quick enough that they stop searching for businesses and focus on you.
Catching a prospect in shopping mode means engaging and sparking conversation while they are still in shopping mode. If they are searching for a service or product and reach out to you it is because this is at the top of their mind but it won't be for long. Studies show that if you respond within the first ten minutes your chances of closing the deal increase exponentially.
It is also important that you engage your prospect before they have the chance to search and reach out to your competition. If you have an initial conversation and you peak the prospects interest they are much less likely to reach out to competitors and keep looking for other deals.
The first ten minutes is key and general rule is the quicker you can respond the better. Studies show that responding quickly increases the chances of closing the deal exponentially.
Respond quickly to emails, messages, voicemails and any other form of communication.
If you have any questions on how to improve your lead gen process contact us www.mogulleadgen.com